Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01822_Field_OMMC T50.txt

Text File | 1996-04-10 | 709b | 14 lines

into New Guinea for example, within a matter of
months of their bringing in radio, the amount of
militia required to keep the peace in the area would
outnumber the population. And they take in radio
as follows: install, let’s say, a loud speaker on a
pole in front of the chief’s hut or tent and every
few days they’d have a program from the
government—fairly innocuous stuff. Not violent,
no violent content here, this would be the
missionary hour. Messages on cleanliness, and
clean up the village, and don’t let stagnant water
lie around in a puddles, and good things like that.
You know, health messages. And even so,
regardless of the content, within a few months the